The event brought together prominent experts from various backgrounds, including national research centres, academia, European Institutions, science journalists, and professionals from the communication and policy fields.
A wide range of insights and perspectives were shared, such as understanding the needs of different audience types, learning from mistakes, and prioritising the basics before implementing advanced approaches emerged as key themes.
Additionally, the emphasis on building trust, avoiding value judgments, and using data-driven pitches to engage scientists and experts provides practical guidance for improving communication practices within scientific and research organisations.
- communications policy
- Tuesday 5 March 2024, 09:30 - 14:00 (CET)
- Live streaming available
Files
Programme
- 5 Mar 2024, 09:30 - 09:35 (CET)Welcome
Antje Collowald
Head of Unit for Communication, European Commission Joint Research Centre
- 09:35 - 09:45 (CET)Setting the scene
Stephen Quest
Director-General, European Commission Joint Research Centre
- 09:45 - 11:30 (CET)Session 1 – Sharing best practices, getting our message across; from the laboratory to our stakeholders
Moderated by Carine Nieuweling, European Commission Joint Research Centre
- Gülcin Karadeniz - European Environment Agency: EEA web project: What we learnt from our audiences
- Olav Groenendijk – TNO - Netherlands Organisation for Applied Scientific Research: Do not communicate what you do, but what it leads to.
- Leena Rantasalo – VTT -Technical Research Centre of Finland: VTT´s journey to beyond the obvious
- Antje Collowald, David Mair - European Commission Joint Research Centre: From test tubes to legislation working at the interface of science and policy
- 11:45 - 12:50 (CET)Session 2 – Innovative approaches to reach our stakeholders
Moderated by Julia García Lopez, European Commission Joint Research Centre
- Nicole Slink Prof Bremerhaven University /Partner Lockstoff Design: AI – Possibilities and Limitations for Scientific Communication
- Inmaculada Farfan Velasco – Publications office of the EU: Meeting the Needs of Users: Insights from Data.europa.eu
- 12:50 - 13:00 (CET)Closing words, looking towards the future
Antje Collowald, European Commission Joint Research Centre
Practical information
- When
- Tuesday 5 March 2024, 09:30 - 14:00 (CET)
- Who should attend
- Science communication practicioners and academics.
- Languages
- English
Description
This workshop is an opportunity to debate the future of science communication with colleagues from the European institutions and carefully selected external experts.
What is the future of science communication within a political domain? How can we ensure that science & knowledge is communicated in a persuasive fashion? Our thinking skills are challenged by today’s information environment and make us vulnerable to disinformation. We need to think more about how we think.
- This year the focus will mainly be on reaching our stakeholders – channels and tools for success.
- Which tools, procedures and competencies do we need to ensure that our knowledge reaches our stakeholders in a world of prevailing disinformation?
- How can we “hit the target"? How to carefully define our target audiences, and develop communication strategies / tools that ensure we reach these, with tailored messages?
- How to create awareness & impact, how to win the general “battle for attention”?
- Let us compare and contrast approaches, skill sets, procedure, etc. in different domains (industry, media, academia, etc. and EU institutions).