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Platforms to business relations in online platform ecosystems

This report presents evidence on the relationship between online platforms and businesses using these platforms to reach consumers or conduct their operations. First, we review the literature on vertical relationships both from a classic approach and...

Informação detalhada

Identificação
JRC nr: JRC109186
Data de publicação
13 dezembro 2017

Descrição

This report presents evidence on the relationship between online platforms and businesses using these platforms to reach consumers or conduct their operations. First, we review the literature on vertical relationships both from a classic approach and from a multi-sided market perspective. Second, we use survey data to explain the factors behind firms’ choice of online channel. Third, we explore the results of a survey passed to firms using platforms to understand their concerns about the behaviour of some of these online gatekeepers. Finally, we offer some conclusions.

Authors:

DUCH BROWN Nestor

Ficheiros

jrc109186.pdf
English
(873.7 KB - PDF)
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