Skip to main content
EU Science Hub
Splošne publikacije, Študija, Poročilo

The Impact of Online Sales on Consumers and Firms: Evidence from Household Appliances

In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from...

Več informacij

Identifikacija
JRC nr: JRC98079
Datum objave
17 november 2015

Opis

In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market expansion effect but also a considerable sales diversion. Second, we ask who benefited most from online sales: consumers or firms. We find that consumers benefited more, which is entirely due to the appearance of an additional distribution channel and not due to increased competition. Third, we ask how the online channel has affected European market integration. We find that international price differences for identical products are larger in the traditional channel than online. However, there is still substantial market segmentation in the online channel between the EU countries. The introduction of e-commerce therefore did not influence price levels and price dispersion in the traditional channel.

Authors:

DUCH BROWN Nestor, GRZYBOWSKI Lukasz, VERBOVEN Frank

Datoteke

JRC98079.pdf
English
(1019.08 KB - PDF)
Prenesi